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PMG manages Buick's national PGATour event and dealer marketing
program for the dealers and regional zones at more than 25
professional events annually. The program features four
interactive product and golf displays with bold exterior graphics
featuring Buick and Tiger Woods. The experiential displays feature
the latest in golf swing analysis technology, chipping and putting
ranges, as well as Buick brand-related displays.
Buick has retained PMG for more than 23 years to help develop a
complete turn-key program that includes a dealer
advertising/promotion planner, an event public relations campaign,
pre-event site surveys and logistics, scheduling, dealer and
customer incentives, prospect database development, and a complete
tournament services package for signage, entertainment/hospitality, and display
vehicles. An event management team from PMG attends each event to
execute all phases of the program.
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