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Working with Goodyear regional and corporate management, PMG plans
and executes motorsports hospitalities and corresponding promotions
designed to increase the sale of Goodyear-branded tires.
The Goodyear Tire & Rubber Company has also relied upon PMG's
expertise to coordinate and manage the logistics for several
new-product launches, including the highly successful Run Flat Tire
announcement. PMG's event team transformed a local park into a
Goodyear test-track facility where key industry media and retailers
experienced firsthand demonstrations of the new tire technology
through an extensive Ride & Drive experience.
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