INDIANAPOLIS, July 24, 2009 - Long-time marketer Performance Marketing Group (PMG) continued to expand its company's ever-growing client list this year with the addition of CANIDAEŽ All Natural Pet Foods. PMG was retained to help activate CANIDAE?s primary sponsorship of Jim Dunn Racing's CANIDAE/Lucas Oil NHRA Funny Car driven by veteran Jerry Toliver. PMG is managing all of the team public relations activities throughout the 2009 NHRA Full Throttle Drag Racing season and assisting CANIDAE with its at-track marketing programs as needed.
"We were excited to add CANIDAE as a client this year and continue our company's growth," said John Dangler, president and founder of Performance Marketing Group. "PMG is proud to help CANIDAE continue to deliver its message of 'Responsible Pet Ownership' through its relationship with the NHRA Full Throttle Series and its loyal fan base."
CANIDAE joined Jim Dunn Racing as primary sponsor in 2008. Since retiring from driving in 1990, Dunn, one of NHRA's original pioneers, has continued to flourish as a respected crew chief, technical advisor and car owner. In 2001 he was voted No. 27 on NHRA's list of the Top 50 Drivers of its first 50 years, and in 2006 Dunn was given the prestigious honor of induction into the International Drag Racing Hall of Fame. Dunn is celebrating his 60th year in the sport in 2009.
Last year with Tony Bartone behind the wheel, the Dunn-tuned CANIDAE All Natural Pet Foods/Lucas Oil Chevrolet Funny Car won the Schuck's Auto Supply NHRA Nationals at Seattle. This year Jerry Toliver, a five-time national-event winner in Funny Car, is behind the wheel of the Jim Dunn Racing nitro-powered Chevy. Toliver, a California native, has two top-10 points finishes with his best season coming in 2000 when he won three national events, advanced to seven final-round appearances and ended the year third in the points standings. Toliver was also named the Car Craft magazine "Person of the Year" in 2000 for his contributions to the sport of drag racing.
"It has been a pleasure to work with Performance Marketing Group in conjunction with our NHRA sponsorship," said Jim Mantych, CANIDAE marketing & promotions. "They have definitely enhanced our involvement with Jim Dunn Racing and been a great addition to the CANIDAE team."
About Performance Marketing Group
Founded in 1986, PMG is a full-service, event marketing and promotions company with expertise in mobile interactive product displays, corporate public relations, event management, in-market retail promotions, corporate entertainment/hospitality, and national and regional marketing programs. Clients past and present such as the U.S. Army, ACDelco, Chevrolet, Quaker State, Channellock, The Goodyear Tire & Rubber Company, Anheuser-Busch, and UniDial Telecommunications, among others, have all relied on PMG to execute consumer brand-awareness and marketing programs. PMG has its home office in the Indianapolis suburb of Carmel with a satellite branch in Charlotte, N.C., and a warehouse center in Los Angeles. More information can be found at www.pmgincorporated.com.
About CANIDAE All Natural Pet Foods
CANIDAEŽ All Natural Pet Foods, headquartered in San Luis Obispo, Calif., was founded in 1993 and is committed to sharing the message of "Responsible Pet Ownership" through proper care and nutrition. All natural CANIDAE for dogs, FELIDAEŽ for cats, and SNAP-BISCUIT gourmet treats are sold exclusively at independent pet-food retailers throughout North America and 18 countries worldwide. All CANIDAE products are made using only the finest human- grade, natural ingredients, grown and raised in the United States and manufactured with the strictest testing and quality-control procedures.
CANIDAE Pet Foods Goes Beyond Just Feeding Your Pet
For more information on Responsible Pet Ownership through proper car and nutrition, visit www.canidae.com.
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