INDIANAPOLIS, April 26, 2010 – Performance Marketing Group, Inc., an Indianapolis-based event management firm, has been chosen as a finalist in two separate categories for the 2010 EXAwards, the only recognition program for experiential marketing. Winners will be announced live by Event Marketer magazine at the Event Marketer Summit at the Westin Hotel in Chicago on May 3.
“To be nominated in two separate categories demonstrates the imagination, creativity and dedication of our highly experienced staff,” said PMG Vice President Bill Bissmeyer. “It’s all about image, presentation and developing compelling reasons for potential customers to spend time at a display. We’re constantly looking for ways to improve the visibility of our client’s marketing properties, so to be nominated for these two awards is a tremendous honor.”
More than 600 entries were judged for this year’s EXAwards. PMG was selected as a finalist for Best Single-Venue/Marketing Event/Meeting for its implementation of the Goodyear Wrangler MT/R w/Kevlar Launch in Washington, D.C., and for Best Green Event/Trade Show Campaign for the Meet Saturn Tour.
For the Wrangler MT/R w/Kevlar launch, PMG located a unique site near the nation’s capitol with the necessary mud, water, hills, rock, trees and sand to adequately showcase Goodyear’s new line of tires. PMG also trained more than 80 Goodyear staff and executive personnel, allowing them to serve as in-vehicle facilitators during product demonstrations with participating dealers and key customers.
The Meet Saturn Tour utilized solar-panel-generated energy to power various elements of the display and was one of the first mobile-marketing displays in North America to make use of solar energy. Sun power enabled the PMG-managed displays to use significantly less carbon-generated energy compared to past mobile-marketing activation methods.
Founded in 1986, PMG is a full-service, event marketing and promotions company with expertise in mobile interactive product displays, corporate public relations, event management, in-market retail promotions, corporate entertainment/hospitality, and national and regional marketing programs. Clients past and present such as the U.S. Army, ESPN, ACDelco, Chevrolet, Quaker State, Channellock, The Goodyear Tire & Rubber Company, Anheuser-Busch, and UniDial Telecommunications, among others, have all relied on PMG to execute consumer brand-awareness and marketing programs. PMG has its home office in Indianapolis with a satellite branch in Atlanta and a warehouse center in Los Angeles.
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