|
Firsthand product demonstration and experience can be a key
element to a marketing program or product launch, and PMG has
extensive expertise in providing that knowledge through a Ride &
Drive experience. The Goodyear Tire and Rubber Company called
upon PMG's expertise in coordinating the new product launch of
one of its most revolutionary products in years The Run Flat
Tire. Our event team transformed a local park into a Goodyear
test-track facility where key national media and retailers were
the first to get behind the wheel and experience the new tire
technology. Continental Teves also tabbed PMG to assist in
developing and managing a program to demonstrate firsthand the
advancements and proper use of their ABS brake technology. PMG
currently has developed and will implement the logistics in 20
markets for Goodyear's latest new product launch, the Assurance
tire.
|
 |
